Companies remain as confused as ever about how best to comply with the California Consumer Privacy Act, the act that enhances privacy rights and consumer protections for California residents, which goes into effect on January 1, 2020. For most organizations, the overriding questions are how big is the CCPA transition going to be; how much interest will consumers have; and how many will click the Delete My Data button?

A global survey of more than 2,500 business and technology leaders conducted by the research firm ESI ThoughtLab, on behalf of Cognizant, a provider of IT services, suggests that the amount of money organizations are willing to invest in IT as a percentage of revenues has substantially increased. This is mainly thanks to the rise of various digital business transformation initiatives.

“To be successful in today’s competitive retail industry luxury brands need to grow and scale. But opening stores internationally is no longer enough. As a result, we are seeing more and more well-known labels merging, as with LVMH’s acquisition of Tiffany announced today.”

“Whether new advances in technology fill us with excitement or dread, the fact is that the physical aspects of our lives are only going to become more integrated into the virtual world. With the likes of swarm intelligence, the tactile internet and edge computing becoming increasingly advanced, the technology around us is simply becoming smarter and significantly more insightful.”

“Gen Z has provided a glimpse into the future,” writes Tiran Dagan, chief digital officer. “Now is the opportunity for marketers to create it.” Excerpts from MarTech Advisor’s article:...