Business Intelligence Magazine, Germany: Cognizant’s Head of Innovation for Manufacturing and Logistics Explains What Automakers can Learn From Pokémon Go
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“The social buzz around the smartphone game is also an example for manufacturers: Because the emotional connection of virtual and physical reality (Augmented Reality) opens up new worlds of experience — especially in the car,” says Prasad Satyavolu. “Manufacturers should not simply view the connected car as a collection of functions, but as a starting point for new personalized hybrid experiences.” Excerpts:
“Already, people are buying cars not solely as a means to get from A to B, but to enrich their lifestyle through additional information or entertainment: that’s how outdoor enthusiasts explore the hinterland and families head for the amusement park.
The modern car operates as an intelligent animator or as an information hub. Data from different sources are the basis for this business model.
Data has to be understood and analyzed in a certain context, similar to Pokémon Go, which then leads to new experiences — not only for the interior of the car.
Automakers should also integrate innovations from other industries.”
To read the article in German, visit Business Intelligence Magazine at http://www.bi-magazine.net/news-1.html or click below.
