This spending is fuelled by high expectations since they aim to drive six per cent of their revenue through voice during this period, it added.

Many of the digital jobs of the future have suffered during the later stages of the pandemic, while in-person health care jobs are on the rise.

Indian companies plan to spend 2.6 per cent of revenues on building voice capability to drive stronger growth in the next five years. They have high expectations for returns as they are aiming to drive 6 per cent of their revenue through voice during the same period.

Indian companies plan to spend 2.6% of their revenues on building voice capabilities in the next five years, a Cognizant survey revealed on Tuesday. This investment strategy is fueled by high expectations for returns, as they are aiming to drive 6% of their revenue through voice during the same period.

With consumers prioritising safety, brands should focus on creating a diverse landscape of online and offline touchpoints.