The XPRIZE Pandemic Response Challenge seeks ways to safely reopen societies amidst a pandemic.

XPRIZE, an organization that creates competitions to solve humanitarian challenges, launched the Pandemic Response Challenge on Tuesday in partnership with Cognizant.

“Hotels use legacy systems for their back-office operations and it often limits the efficiencies they can achieve,” says Cognizant’s Vice President of Travel and Hospitality Joseph Rajadurai.

Cognizant’s recent ‘From Eyes to Ears: Getting Your Brand Heard in the New Age of Voice’ report says that brands not paying attention to voice could already be losing out on millions yearly. And while the vast majority of companies agree that voice will become essential to their success, only 20 percent have a formal voice strategy in place.

Technology has become central to keeping people connected during extended periods of forced social isolation. Whenever people get back to their routines in the physical world, it will merely be an effort to catch up, not be free from the virtual world.