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Jun 4, 2018Direct Marketing, US
“AI is a challenge for marketers, but it’s also a force multiplier that can help achieve lower cost, mass personalization and growth at a scale that was unforeseeable on the day the first...
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Jun 4, 2018M&E Journal, US
“What if insights begin with humanism, empathizing with and designing things for real people? What if things were designed to place human experience at the center of the art-of-possible?”...
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Jun 1, 2018Smart Energy Decisions, US
“The disruption of the energy industry by prosumers and new competition is underway,” writes Ganesh Kalyanaraman. “To remain key players, leading utilities will deliver new service offerings...
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May 29, 2018The Business Times, Singapore
“Without trust between consumers and service providers, there is no common ground for privacy in the digital world, especially when companies use personal data in ways consumers were not...
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May 25, 2018Digital CMO Digest, US
“We are in the age of ‘customer relevance’, where organizations need to reinvent themselves to stay relevant to the ever-changing needs of customers,” says Rajesh Balaji. “Crafting...