If you’re looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Tune in for a fascinating look into the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships.

The USISPF, which announced three new business executives have joined its Board of Directors, said their experience as leaders in healthcare, IT services and consulting, and private equity, will prove an asset in its work to create a "powerful bilateral partnership" between the United States and India. Rajesh Nambiar, Chairman and Managing Director of Cognizant India, is among the trio of new business leaders joining its Board.

Cognizant’s Chief Financial Officer Jan Siegmund was featured on Bridge Between’s podcast Return on Generosity on how to “Lead with Authenticity.” In this personal account of Jan’s career, he shares both his own story of entering the workforce as well as his approach to demonstrating authentic leadership and fostering inclusive workplaces.

Amid political instability, climate crisis, runaway inflation and war, it would be easy to miss the signal through the noise: The world no longer functions as it once did, and the first digital era—that of emerging digital connections, stable societies, slowly warming climates and predictable economies—concluded with two years lost to the pandemic.

Interview of the week: Brian Humphries, Cognizant Chief Executive