Having a vision for customer experience is important, but it’s not enough, says Mark Taylor, a global leader in Cognizant’s Digital Experience practice. Here are the other dimensions and insights needed to differentiate the brand.

Chain restaurants of all culinary persuasions have experimented with virtual assistants, which provide another digital channel through which customers may order food. However, few quick-service chains are using artificial intelligence (AI) to help humans take orders more quickly and personalize service.

Rob Walker, UK&I managing director at Cognizant, explores the data management parallels between Formula 1 and government work.

As advancements like digital humans, machine learning, robotic process automation and quantum computing fuse, captains of business will soon have the technological wherewithal to reach greater heights and fend off exogenous events says Ben Pring, chief futurist within Cognizant’s Center for the Future of Work.

Rajesh Nambiar, president of digital business and technology and India chairman and managing director, spoke about the demand environment, growth drivers and acquisition strategy.