Cognizant, a multinational technology company with headquarters in Teaneck, New Jersey, wanted to promote its brand and discovered through research that golf and its global appeal would be a perfect fit. So it invested — in men and women.

Many organizations across the region are rethinking their operations and strategy to adapt to an increasingly digital world; and turning to the new frontier of AI-driven transformation to become more intelligent enterprises.

Amidst the doom-n-gloom scenario in the jobs market, with so many corporates struggling to survive in a post-COVID world, one technology player bucked the trend.

Speaking to ET NOW, Shantanu Jha, Senior Vice-President, HR, Cognizant India says the market is hot and everyone is hiring across the board.

Market and cost pressures are driving banks and financial services firms to cloud-based platforms, say Rajiv Joshi and Shantanu Chandra, leaders in Cognizant’s banking and financial services practice.