Retail Technology: Vice President of Retail and Consumer Goods Business Consulting at Cognizant Discusses the Findings of a Global Study of Consumer Purchasing Habits

“South Korea is the furthest ahead with mobile payments where the use of Near Field Communication (NFC) technology for mobile payments is the most prevalent and has the gained the widest acceptance among consumers,” says Steven Skinner. “Although common in Oyster cards in London, the west appears to be behind in implementing this new technology for mobiles, and there is still some way to go in gaining acceptance within mobile payments.”

Skinner adds that many UK shoppers are still cautious and rely on a human face for any problems during a retail experience. “This caution, coupled with the disruption that will be caused through technological restructuring, may lead to a slower adoption of NFC. Retailers have so far been reluctant as they will have to implement changes within stores for enabling NFC mobile payments, but with recent NFC announcements from the likes of Google and BlackBerry, they’ll have to embrace it,” he says.

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