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CIO.com: Cognizant’s Senior Vice President of Products and Resources Consulting Says Retailers Need to Create a Learning Innovation Environment

“In today’s consumer-focused retail universe, which demands an increasing level of personalization and relevance, every retailer needs to understand shoppers through the use of data,” writes CIO.com.

According to Steven Skinner, the reason data scientists are so difficult to find in retail is because of the rare mix of business acumen, technology skills, intuition, and math they need to bring to the role. 

“Retailers need to create curated, synchronized, relevant, and simplified customer engagement at every touch point in real time,” he says. “This means the underlying analytics are imperative to meeting that goal of increased customer relevance, reduced customer churn, and higher basket sizes, as well as assortments that are locally relevant.” 

“In general, retailers need to create a learning innovation environment that caters to “geeks” in the same way marketing caters to “creative types”,” adds Skinner. “They also need to realize the salary demands in this space are escalating.”

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