Mobilbusiness, Sweden: Mobilbusiness: Cognizant’s Senior Vice President for Retail Consulting Says Beacons Have Enormous Potential to Improve and Personalize Shopping Experience

“It is natural that retail in Sweden, as in other parts of the world, is spearheading beacon technology,” says Steven Skinner. “Retail customers are one of the most tech savvy audiences and our research shows that personalization of the retail experience is key today.” Excerpts:

“Beacons have enormous potential to improve and personalize the shopping experience by giving customers access to product information and special offers.

Beacons enable retailers to inspire customers—as they walk by the store or while they are shopping—in a way that simply has not been possible before.

Beacon technology can compensate for the physical and resource limitations found in a retail store, and add additional value.

Retailers who implement beacons can see improvements in customer experience, product offering and promotions, and deepening customer relationships, leading to more loyal customers who come back and spend more.

Retail is the first sector to embark on beacon technology, but all companies and organizations who want a direct communication with their customers can take advantage of beacon technology.

Since beacons can be used both in stores and in public places such as on advertising boards, any company that wants to communicate directly with its customers and personalize the service in the physical space will benefit from beacons.”

Click here to read more in Swedish.