StoreBrands: Cognizant’s Assistant Vice President of Consulting Says Consolidation Gives Retailers the Chance to Implement Private Brand Strategy

Sometimes consolidation gives a retailer the chance to implement a private brand strategy for the first time, too, notes Scott Headington.

“With the addition of new store banners through an acquisition, retailers can implement a private label strategy in new geographies, enhancing market share in a given category and broadening brand presence and recognition,” he says.

“It can take time to attract consumers, build brand awareness and brand loyalty, especially in a new geography,” Headington adds.

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