Business Line: Cognizant’s Group Chief Executive for Industries and Markets Says Europe is an Attractive Long-Term Market for Cognizant

“As the macro environment continues to be challenging in Europe, clients have become keener to move more work to a global delivery model,” says Rajeev Mehta. “The economic climate is also the reason for a structural shift from discretionary projects earlier to more critical and larger annuity-based outsourcing deals from Europe now.”

Mehta adds that the overall European IT services market is roughly the same size as the North American market but the headway made by the global delivery model in Europe is much less than that in North America. “As such, Europe remains an attractive long-term market and merits continued focus and investment,” he says.

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