The Economic Times: Cognizant Chief Executive Officer for IT Services Says SMAC Technologies Will Drive the Company’s Growth

“Over the full year 2013, we grew 20.4%, which is industry-leading growth,” says Rajeev Mehta. “Overall, we grew beyond expectations in 2013 and have given a strong guidance for 2014.”

When asked about Cognizant joining the $10-billion league in 2014, Mehta says, “The $10-billion mark is just a number out there. Our future growth will be driven by new areas and new capabilities, new verticals that we are incubating and seeing strong traction in. We are seeing tremendous traction in SMAC (social, mobile, analytics and cloud) technologies. In just about every conversation these days with clients, we are discussing SMAC at some point.”

Mehta adds, “We are investing a lot in SMAC, a term which we coined. In our conversations with clients, they tell us that we have a great model in place and have a seat at the CIO table. Now they want us to extend this to a seat at the various other C-Suite folks in the organization. This is what truly differentiates us—the closeness that we have with our clients, the strong and empowered local teams, and our unique culture at Cognizant. In 2013, we got over half a billion dollars in revenue just from SMAC.”

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