The Machinist, India: Cognizant’s Head of Innovation for Manufacturing & Logistics Says the Next Wave of Connected Cars will see Businesses Leverage Technology to Address Issues of Urbanization
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“Today, the “Connected Car” zooms beyond traditional in-vehicle infotainment,” writes Prasad Satyavolu. “The connected car may well have faced challenges in taking off, but the inflection point is just around the corner.” Excerpts:
“The next wave of connected cars will see businesses leverage technology to address issues of urbanization―road congestion, pollution and safer mobility. The features of a connected car are now a part of a car buyer’s basic expectation. With the help of digital technologies, greater personalization will be the next move for businesses to stand out in this industry.
In emerging markets, millennials with growing purchasing power do not view cars as mere means of transport. The car is becoming an extension of consumer individuality and consumers want to travel in the most efficient and entertaining way possible.
The connected car, as a concept, is branching out into multiple areas of consumer convenience such as seamless urban mobility, assisted driving, driverless cars, and car-sharing. These are targeted at addressing issues such as road congestion and driving stress, and offering better freedom of mobility to senior and differently-abled citizens.
Moreover, the connected car initiative is a collaborative effort between different technologies and competencies.
Connectivity solutions and embedded telematics present a market opportunity of more than $20 billion by 2025. Existing services may soon be superseded by V2V (Vehicle-to-Vehicle) and V2I (Vehicle-to-Infrastructure) technologies that will help millions of cars inter-communicate on traffic, safety issues and real-time information. This development will render transportation safer, as well as more entertaining, efficient and environmental.
Pan-industry applications, such as pay-by-insurance and advance tolling, will pave the way for further networked industry applications. The connected car business will thrive on the aforementioned factors if automotive majors, wireless carriers and engineering IT service providers form effective partnerships to build open platforms using technologies such as LTE broadband, HTML5, virtual network computing and cloud computing.
It won’t be long before the connected car becomes an integral part of everyday lives.”
Click below to read the article, originally published in the November 2016 issue of The Machinist.
