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Consulting Magazine: President of Banking and Financial Services at Cognizant Discusses the Future of Banking’s Digital Transformation

“There is tremendous opportunity for the next year and beyond,” says Prasad Chintamaneni. “There’s huge opportunity in helping clients become more efficient through technology and business process services.” Excerpts:

“Everyone has huge investments in these areas, and we’re trying to help them manage their technology to get more bang for their buck.

A lot of the more traditional revenue models for banks are going away, and a lot of the work is leveraging technological capabilities to transform their business models.

Digital is more important now than it’s ever been, and we are focused on helping banks redefine the customer experience through multi-channel interactions. Banks needs to know who you are and how important you are throughout the entire customer experience, regardless of the channel.

We’re also using advanced analytics to be predictive, solving customer problems before they are problems—that’s huge cost savings.”

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