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Middle East Health: Vice President (Consulting) of Cognizant’s Healthcare Practice Articulates Vision for Healthcare’s Radical Makeover

“Just as the publishing and music industries were disrupted and rebuilt by powerful transformative levers, the healthcare industry is on the verge of a similar disruptive change that will significantly reshape our experiences and reorient our expectations across the healthcare value chain,” writes Patricia Birch.

“Reinventing healthcare delivery undoubtedly will be challenging, requiring shifts in thinking, training and attitude—from consumers, as well as caregivers and industry players,” she notes. “Paradigm shifts often seem unlikely, even impossible, before they occur. But when they do, we can hardly imagine how we lived without our e-books, smartphones, and streamed video.”

Birch observes that in the near future, as we text our nurse-coordinators with questions, use our apps to monitor resting heart rates, transmit home test data and write smaller checks for healthcare procedures, we’ll marvel at how long we managed with our outmoded current system.

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