PAC (Pierre Audoin Consultants): “Cognizant is on its Path to New Horizons in Europe”

“What differentiates Cognizant is that their customers acknowledge—and value—Cognizant’s ability to work as part of their teams rather than an external supplier,” writes Dr. Katharina Grimme, Principal Consultant for Outsourcing & BPO at PAC (Pierre Audoin Consultants). “This is achieved through industry orientation, transparency, and clear customer focus based on a culture of empowerment with decentralized decision-making. Moreover, once a relationship is in place, Cognizant is keen to keep abreast of change and deliver innovation to their customers.”

She notes that about half of Cognizant’s consulting assignments are sold to C-Level decision-makers outside the IT department. PAC MD, Klaus Holzhauser, says: “…Cognizant can be termed a ‘technology-focused business consultant’. The ongoing build-out of its consulting practice will further strengthen Cognizant’s ‘Design’ and ‘Build’ capabilities.”

“Cognizant appears the least ‘Indian’ of the India-centric IT service players and as such does not suffer the legacy reputation of a ‘low-cost labor for commodity services’ provider,” writes Grimme. John Simcox, Director at PAC UK, observes: “This puts Cognizant in a very strong position in its core market, North America, which accounted for nearly 80% of revenues in FY 2012, but also opens a lot of potential for faster growth in Europe.”

“PAC believes that Cognizant will soon be on the fast lane in Europe, overtaking not only some of its India-centric peers but challenging the large Western service providers as well,” writes Grimme.

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