TechRepublic: Grassroots Volunteerism at Cognizant has Added a new Dimension to Work

“Cognizant found that its corporate social responsibility (CSR) programs motivate employees to perform better in the workplace,” writes TechRepublic in a feature on how CSR programs are linked to improved employee retention and job performance.

“A survey revealed that over half of Cognizant’s employees volunteering in various CSR programs displayed improved workplace performance,” it notes. “Nearly all of them felt their activities created a sense of pride about their employer as well as their teams.”

It adds, “At Cognizant, grassroots volunteerism has added a new dimension to work. The company's CSR program Outreach comprises 50,000 active employee volunteers who work in the field of educating the underprivileged. In 2014, volunteers clocked 300,000 volunteering hours in teaching and creating career awareness in 110 schools with 400,000 students.”

“Outreach gives employees a greater sense of purpose; they feel motivated and this, in turn, leads them to excel in the workplace as well,” says Archana Raghuram, global head of Cognizant Outreach.

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