European CEO: Head of Cognizant’s UK and Ireland Operations Outlines the Need for Continued Innovation in Business and How to Achieve it Through Outsourcing

“As the industry matures and the range of outsourcing services extends to higher value activities, client firms raise the bar regarding their expectations, seeking the delivery of high impact innovation from their vendors,” writes Sanjiv Gossain. “In order to keep up with market forces and changing consumer trends, companies must improve their innovation quotient by tapping into knowledge, which is both external and internal.”

Gossain notes that enterprise innovation is no longer a spectator sport; it is now in everyone’s hands. “But, importantly,” he adds, “not all innovation is about once-in-a-decade breakthroughs. Both radical and incremental innovation types are delivering major benefits to businesses.”

Citing recent research carried out by Cognizant in association with the Warwick Business School, looking at the impact of innovation on businesses and highlighting the key dimensions of restructuring innovative processes to measure their impact on the business as a whole, Gossain describes the six-step framework Cognizant and Warwick Business School have designed to assist companies in measuring and employing the correct strategies through innovation.

“In the same way that innovation is all-encompassing, yet hard to truly pin down, the current outsourcing trends and future predictions are demonstrating just how business is akin to innovation in many ways,” he writes. “As businesses and enterprises are becoming increasingly comfortable using a global delivery model to execute large and complex transformational engagements, they must harness innovation effectively to enable the future of work and unlock enterprise value by leveraging and realigning people, process, and technology.”

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