Forbes: Cognizant Chief Strategist Talks About Social Business

Malcolm Frank sees in 2012 an echo of 1993 when the Wintel application stack began taking over enterprise processes. “Social business is about to do the same,” he says. “We’re all primed for significant long term business process redesign.” Frank outlines four key changes to get to a social business: creating better business processes, changing knowledge-based processes, creating deeper relationships, and adopting a rational decision process.

“The main point is to identify those business processes that will benefit from a social application or improved social interaction. It’s not about social media; it is about identifying business processes that you can render faster, cheaper, better,” he says. “Business processes are too often designed as if they take place only in the physical world, using a factory or assembly line analogy. But physical and virtual worlds are converging. And many business processes are knowledge-based, end-to-end.”

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