ComputerWeekly.com: Cognizant Staff Blogging Critical to Internal Efficiencies and Customer Services

Karl Flinders, ComputerWeekly’s services editor, writes on his blog Inside Outsourcing that the Cognizant-AstraZeneca deal is an example of how social media can be used in business, more specifically how blogging can be harnessed to share knowledge. He writes, “The deal sees AstraZeneca use Cognizant’s proprietary platform, Cognizant 2.0. This will enable AstraZeneca through Cognizant, to share information globally and make it easier to carry out clinical studies across various countries.”

Stating that the platform uses blogging as a key component, he notes, “When internal staff or customers have a question, they can blog about it and thousands of relevant workers can respond to it. So the community sorts things out. This improves internal efficiencies and solves the problem of the knowledge gap. This gap occurs because although the answers to questions are usually available within a company they are often hard to find. I think this is a great example of social media working in business. It is providing internal efficiencies and improving customer services.”

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