Wall Street Journal: Cognizant CEO Talks About Building a U.S. Export Economy

At a task-force discussion on what the US government and private sector must do to fire up the export engines, Francisco D’Souza underlines the need to create a mindset within U.S. businesses of the importance of exports and really moving away from the notion that all products and services are created equal. “Products need to be tailored for local markets, and U.S. firms need to engage deeply in local markets around the world if they would like to be net exporters,” he says. “There’s also a need to look at the whole human-capital chain, starting from K-through-12 education. We need to reform that and create more of an emphasis on STEMs—science, technology, engineering and mathematics—careers.”

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