LiveMint.com: Taking Note of Cognizant

Veteran journalist R. Sukumar explains Cognizant's differentiated "hybrid" business model: "The company is headquartered in the U.S., and many of its top executives are based there, but most of its development centres are in India. The company has always claimed that this allows it to be as focused on the customer as its multinational rivals are, while leveraging the India advantage to the same extent as its Indian competitors. In Cognizant’s case, the model has translated into profitability levels between 18% and 20%. "

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