Investor’s Business Daily: Cognizant Taps Millennials

Cognizant practices what it preaches to deploying social networking tools and techniques to inspire its largely millennial workforce. Cognizant 2.0 is a Facebook-like collaboration platform used by employees worldwide.  As Cognizant’s Malcolm Frank, Senior Vice President of Strategy and Marketing, stated, "The Sunday night computing experience at home is often vastly superior for these people than their Monday morning experience at work," Frank said. Cognizant seeks to fill this gap with its socially collaborative network.

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