Forrester: Eight Ways to Mine Value from CRM

Forrester Research recently spoke with Peter Grambs, Vice President, Customer Solutions Practice, at Cognizant about how smart organizations can mine value from their existing CRM applications in low-cost ways. Grambs spotlighted proven approaches for revitalizing CRM systems that align with Forrester’s best practices research. The resulting report highlights eight CRM value improvement tactics based on this discussion with Cognizant and with Forrester clients.

Download the full report here.