LiveMint.com: Our strategy is to Maximize Growth

In an interview with LiveMint.com, a Wall Street Journal affiliate, Cognizant CFO and COO Gordon Coburn outlines Cognizant’s differentiated business strategy of forgoing short-term profit margins in favor of long-term revenue growth. “Cognizant, because of the investments it made during the downturn, got a disproportionate share of the business,” Gordon explained, adding that Cognizant’s sales strategy is “creating relationships rather than one-off sales.”

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