GigaOM: Cognizant’s Executive Vice President of Strategy Analyzes Game-Changers Businesses Cannot Afford to Ignore

Malcolm Frank, Executive Vice President, Strategy and Marketing, Cognizant

“Reinvention and resilience are key to the success of any business…companies that fail to notice and adjust to change—and to see opportunities to innovate—are effectively digging their own graves,” writes Malcolm Frank.

According to Frank, “the seven major disruptive forces that have overturned and redefined the way business is done today” are about the virtualization and dematerialization of information and physical location; free communications and death of distance; the virtualization of human relationships, specialized knowledge, and customer experience; algorithms building customized products; and differentiation based on customer experience.

“These seven effects are working together to alter the competitive fundamentals of many industries,” writes Frank. “With game changers like these, the cost of adhering to an industrial business model is significantly greater than moving to something new.”

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