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Business Today: Cognizant’s Executive Vice-President of Strategy Says Cognizant is on a Good Strategic Path and will Continue to Invest in it

“The overall demand environment looks quite healthy,” says Malcolm Frank. “One is in terms of the technology shifts, the move to the SMAC (Social, Mobile, Analytics and Cloud) stack. We think it is certainly going to continue. There is renewed health in the outsourcing market overall. We see good demand across geographies in Europe, North America and also in Asia-Pacific. At least from what we see now, things look relatively stable and quite good.”

“We are seeing SMAC as the driver for discretionary spend,” he says. “And this is happening at three levels: technology, business solutions and management consulting.”

“We are on a good strategic path,” adds Frank. “We will continue to invest and execute behind that. It is our view of the future of work where business models and technology models are shifting. We will have to help clients drive new levels of efficiency in core operations and also help them innovate on top of that platform. If you view it through that lens, you are going to see many of our strategic moves continuing against that dual mandate.”

Frank says Cognizant has followed a strategy in Europe that has served it well. “We have seen good growth there in the past five-six years and anticipate growth to continue. We have gone country by country,” he says.

Frank says that all IT services companies see the same trend, but in their industry, the issue is what they do about that. “We have a different operating rhythm,” he says. “We can continue to deliver on more traditional outsourcing and yet bring that innovation to the marketplace. That has been our construct - seeing this opportunity but then truly operationalizing that with scale.”

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