Computer News Middle East: Cognizant’s Vice President for Enterprise Information Management Speaks About Harnessing Unstructured Data

“Companies can start benefitting from information as soon as they provide meaning to the data and put action behind the meaning. With social platforms, sensors, and ‘everything Internet’, the dots are just waiting to be connected,” says Karthik Krishnamurthy, explaining how the ROI of turning Big Data into actionable information is instant. “To harness the information and capitalize on the advantages on a scalable basis, they have to think of information on an enterprise-wise level and in a global environment.”

“The key security concerns,” he adds, “are what information is sensitive; where is the sensitive information; who is it sensitive to; how can the sensitive information be located; and at what point does it become sensitive (for example, personally identifiable) information?”

“For example,” Krishnamurthy explains, “what information about the customer’s online purchase is sensitive?  The issue here is not just the purchase; it is how the customer made the purchase. A customer spends an hour-and-a-half purchasing a handful of herbs and ointments they believe help suppress cancer. How would the online company know that those specific item combinations indicate that customer may have cancer? And would they have to take additional security measures to protect that information because of privacy regulations?”

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