The Tech Revolutionist, Singapore: APAC Head of Cognizant Digital Business Says Digital Endeavors Cannot be the Responsibility of a Single Team

“As a society, we’ve embraced digital tools to replace traditional ways of working,” writes John Burgin. “The crux of digital transformation, however, lies in learning to go from ‘doing digital’ to ‘being digital.’ For enterprises, truly embracing digital means altogether re-imagining the traditional operating model.” Excerpts:

“Digital endeavors require a centralized effort, but cannot be the responsibility of a single team. However, adopting a digital mindset can only happen with active sponsorship from senior-level executives, including the CEO.

Digital transformation efforts that are led exclusively by the CMO or CIO often fall short of addressing transformational needs across the business, as they fail to prevent insular, departmental or divisional agendas from overtaking the enterprise digital mandate.

Companies must continue to build or leverage external capabilities in ethnographics, data sciences, automation and artificial intelligence to become digital. The reward for doing so is to put the company on a new path to sustained customer loyalty and trust and thus, higher revenues, better reputation and higher employee satisfaction.”

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