The Neo dimension, Singapore: APAC Head of Cognizant Digital Business Says Growing into Digital Maturity is a Process of Evolution Encompassing Experiments and Failures

“We all know what ‘doing digital’ looks like. The majority of us have actively embraced social media platforms and also taken opportunities to simplify our lives through online banking and bill payment services,” writes John Burgin. “The crux of digital transformation, however, lies in learning to go from ‘doing digital’ to ‘being digital’.” Excerpts:

“At companies that have made the leap from ‘doing digital’ to ‘being digital’, contextually-relevant, hyper-personalized experiences, agility, mobility and social linkages tend to continue across all stages of the customer journey. On their part, customers can easily differentiate between companies that embrace digital as part of their DNA and those that have thrown together a mixed bag of digital experiences in a bid to go digital.

The most holistic transformations can take place by creating a focused organizational unit to drive the digital agenda in collaboration with all functions across the organization.

Growing into digital maturity — from ‘doing’ to ‘being’ — is a process of evolution, encompassing experiments and failures. The transformation might start at the periphery of the organization, but ultimately redefines the enterprise. Companies intent on success must foster behavior that encourages difficult questions, challenges industry norms, and looks beyond organizational boundaries.”

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