The Business Times, Singapore: Cognizant’s APAC Head Says Digital Technologies are Reconfiguring the World

“Fintech innovations driven by digital technologies will deliver superior efficiency, customer experiences and security,” says Jayajyoti Sengupta. “Digital technologies are reconfiguring the world. Smart, always-connected devices and anytime/anywhere communications and interactions have become the new norm.”

He adds, “Data has become the crude oil of the digital economy. Fintech innovations around refining this data with predictive analytics and modelling techniques will drive real-time decisions for businesses, while powering more contextualised and personalised services for customers. Customers’ digital personas will be harnessed to develop new offerings, guide them to relevant and enabling information, improve service and anticipate future needs. This, in turn, will enable businesses to boost customer loyalty and improve their share of wallet.”

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