The Business Times, Singapore: Cognizant’s APAC Head Talks About Integrating Corporate Giving With Business Strategy

“Businesses must clearly articulate the objectives of their corporate philanthropy programmes, set challenging goals that drive meaningful action and impact, implement corporate best practices, and benchmark outcomes against the best standards,” says Jayajyoti Sengupta.

“Equally important is that businesses adopt a participatory approach by engaging and leveraging the passion, skills and experience of the workforce through volunteering to add value to their ‘giving’ initiatives. Integrating corporate giving with business strategy is about bringing in greater commitment, discipline and professionalism to corporate philanthropy,” he adds. 

Click here to read the feature (requires subscription).