Digital News Asia: Cognizant’s Vice President and Head of ASEAN and Greater China Says CIOs Must Look to Become Code Halos Heroes

“What organizations should gun for after big data, is thick data,” writes Jayajyoti Sengupta. “Big data reveals insights with a particular range of data points, while thick data takes one step further and uncovers the meaning and insights behind big data visualization and analysis, revealing the social context of, and connections between, data points.” Excerpts:

“Thick data leverages human brain power instead of computational power. Unlike big data, making meaning of thick data results in useful insights—quality beats quantity.

The data that accumulates around people, devices and organizations—Code Halos—is robust, powerful and continually growing in richness and complexity.

Organizations need to tame and make sense of this first to extract qualitative and contextual insights before they are able to make informed decisions.

Essentially, organizations can charter into new and unknown territories, map analysis and relate with the emotional or even visceral context in which people encounter a product or service, in order to adapt when circumstances change.

The next step is to erase or break down the walls of the business-IT divide that has confounded enterprises since the emergence of electronic data processing.

In order for digital business transformation to become a reality via competing on code, organizations need to have a Code Halo-informed game plan that assumes a tight alignment and convergence of the business and IT strategies.

Organizations are changing the way businesses view and leverage IT. The Code Halo revolution is an uprising that will disrupt businesses for years to come; it is all about digital information-led business changes.

With IT being at the vanguard of technology and data-powered transformation, CIOs are best positioned to direct organizations towards it.

Being steeped in information architecture and data analysis, CIOs are empowered to inform and lead the end-to-end digital business makeover.

CIOs need to think further and beyond collecting and accumulating data—they need to restructure and re-skill their teams to connect the digital dots spawned by people, process, organization and device Code Halos.

Then, they need to equip business with solid information architects and deep-thinking business analysts who can, in turn, detect the patterns contained in rich data mosaics and predict the direction of market, business drivers, and customer sentiment.

In the near future, CIOs who are able to see the ‘why’ of data will ultimately become Code Halos heroes of their organizations.”

Click here to read more.