Cognizant announced on Tuesday that it has partnered with both the PGA Tour and LPGA.

On the heels of Cognizant being named Aston Martin’s title partner for the luxury British marque’s return to Grand Prix racing after a six-decade absence from the Formula 1 grid, the IT consulting giant continues to rev up their sports marketing initiatives.

Cognizant’s commitment to keep the Founders Cup not only alive but thriving as Whan prepares to step down strikes a deeply personal chord for the commissioner.

Multibillion-dollar US information technology services provider Cognizant has bought private equity-backed local tech transformation consultancy Servian in a deal that will substantially increase the size of its cloud and data team.

The pandemic has highlighted starkly that companies that were further along the path towards digitalisation have fared better weathering the coronavirus storm. The acceptance of Big Data as an established business concept, coupled with the emergence of useful Internet of Things (IoT) technologies, has the potential to significantly change the way businesses operate.