This week marks a significant milestone in Aston Martin’s return to Formula One after a 60-year absence. Aston Martin officially brought on the New Jersey-based IT firm Cognizant as the Formula 1 team’s title partner.

The newly rebranded Aston Martin F1 Team this morning will reveal its first title partner in American digital services company Cognizant in a deal that was set up in rapid fashion and is part of a larger B2B partnership.

The recently rebranded Aston Martin Formula One team has secured U.S.-based IT brand, Cognizant, as its title sponsor.

The Aston Martin Formula One team announced a new title sponsorship with U.S.-based IT services giant Cognizant on Thursday that they said will help them punch higher and harder this season.

As digital transformations happened and the bottom of the pyramid workforce reduced, the number of people managing this workforce has reduced over the years. IF you are a middle manager in an industry that is radically changing the way it delivers products or services, you have a reason to worry.