The Financial Express: Cognizant CEO Speaks About the Company’s Differentiated Business Strategy and Industry-Leading Growth

Francisco D’Souza, CEO, Cognizant

“Our success is largely driven by our differentiated financial and operational models and the meticulous delivery and execution against them,” says Francisco D’Souza. “We owe our industry-leading growth to three key aspects of our strategy: our client-centricity and obsessive focus on helping our clients build stronger businesses; our disciplined focus on core industries, services, and geographies; and our reinvestment of excess non-GAAP operating margins above the 19-20% target range back into our business.”

He adds, “Our unique reinvestment approach has allowed us to build unparalleled domain knowledge, intimate relationships, deeper differentiation, industry leadership and a comprehensive services portfolio. Irrespective of the market cycles, we have consistently adhered to our reinvestment philosophy in order to offer our clients the best solutions available to help them transform their businesses efficiently and effectively. To us, what is most significant is that we continue to take market share and grow faster than our peers.”

D’Souza says that the reinvestment strategy has worked consistently and delivered results. “We have maximized this strategy by balancing investments across short, medium and long-term horizons to ensure we capitalize on near-term opportunities without losing sight of sustainable future business growth,” he notes. “As a result, we are well aligned to help clients with reducing costs while innovating for growth and competitiveness. We also owe our success to strong client relationships and deep vertical industry knowledge.”

Cognizant, says D’Souza, is not everything to everybody. “We focus on a limited number of industries and geographies, and channel all of our energies into helping clients in those industries and geographies build stronger businesses. This focus has helped us establish leadership positions across many markets and provide the most sophisticated solutions to our client base,” he says.  

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