Computerworld, Malaysia: Cognizant’s Malaysia Business Leader Says Interest, Dialogue and Activity Around Digital Business Transformation is Surging in the Country

“The technology services and consulting industry in Malaysia has certainly had an interesting year as businesses stepped up their efforts to defend against digital disruptors, while simultaneously innovating to create new areas of growth,” says Effendi Azmi Hashim. “One thing that is becoming increasingly evident is the growing adoption of digital technology in the country.” Excerpts:

“We see a big surge in interest, dialogue and activity around digital business transformation, whether it be banking or marketing.

The shift to digital has come to encompass a wide range of transformational initiatives as the strategic focus moves from ‘doing digital’ to ‘being digital’.

We are seeing greater interest and engagement in digital not just from expected markets such as banking, but also from non-banking sectors. For example, while the current investments of Malaysian oil and gas companies focus on mobility and cloud, there are growing signs of a shift over the next few years towards big data and analytics, and the Internet of Things (IoT).

Cloud computing continues to remain an area of growth — it is seeing accelerated adoption in areas such as banking and has received further fillip with some regional regulators exploring the use of public cloud.

In addition, following initiatives undertaken by the Central Bank, Malaysian banks are getting increasingly interested in the use of next-generation digital technologies, as evident in growing activity around regulatory sandboxes, digital wallets, and NFC (near field communication) transactions for contactless payments.

The Malaysian market continues to focus on capabilities in areas such as digital content, software development and testing, the Internet of Things (IoT), data centers and cloud services, cyber security and big data analytics, all of which align very well with Cognizant’s strategic focus on digital business, operations and systems.”

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