Computer Business Review, UK: Global Managing Director of Cognizant’s Center for the Future of Work Says Code Halos is About Competitive Differentiation

“The book offers some solid advice,” writes Ambrose McNevin in a review of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business, authored by Malcolm Frank, Cognizant’s Executive Vice President of Strategy, Paul Roehrig, Global Managing Director of Cognizant’s Center for the Future of Work (CFW), and Ben Pring, Director, CFW. “A Code Halo is the notion that as actions are increasingly digitized, therefore recorded, they can be analyzed and used to build business. The authors offer a model, or several models to make up an engagement methodology,” observes McNevin.

“This [Code Halos] isn’t just about an architectural shift; this is about IP-enabled competitive differentiation,” says Paul Roehrig. “Computing power is providing a platform to generate data from every IP address on every item including wearable technology and Internet of Things. Smart companies will rewire who they are and what they do.” The winners, he adds, are “ones that are able to convert massive info and data into usable business information.”

“A lot of budgets for the innovative stuff in tech now sit outside the IT department and in many businesses the CMO is doing the sexy part while the IT guys are doing the boring bit. What we lay out is how tech pros can back in the driving seat. They are the people to get this story stitched together,” says Roehrig.

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