ComputerWeekly: Cognizant’s Group Chief Executive for Technology and Operations Writes About the IT Potential of Emerging Markets

“Notwithstanding the recent economic volatility in some of the world’s mature markets, emerging markets have continued to show positive and consistent IT momentum,” writes R. Chandrasekaran. “In a global economy that is more tightly integrated than ever before, emerging markets spell a clear IT opportunity.”

In an interconnected world, writes Chandrasekaran, the underpinnings of competitiveness do not change with national boundaries. Yet, emerging markets are different from the developed markets in several ways. “For one,” he writes, “IT heritage isn’t too daunting a consideration for most organizations in these regions. The absence of precedents can also be a great motivator for quantum change. It is therefore hardly surprising that technology priorities in these regions have very quickly come to revolve around cloud computing, mobile technologies, enterprise analytics and social computing.”

According to Chandrasekaran, technology headways, ranging from low-cost tablets to mobile computing, are not only helping bridge the digital divide, but also opening up newer — and more effective — means of delivering a broader range of services with superior business results, engaging customers and boosting productivity through greater collaboration.

Chandrasekaran writes that success in emerging markets, like elsewhere, requires that service providers make the investments, build the capabilities, and execute successfully to help clients cope with global industry shifts, espouse globalized business models, and re-architect their organizations to appeal to a new generation of consumers and employees.

Click here to read more.