Business Standard: Cognizant’s Group Chief Executive for Technology and Operations Explains the Company’s Investment Strategy and Focus

“As a company, we have always believed in focusing on a limited number of things and having the discipline to align our efforts and investments on areas of focus. It is this strategy that has helped us post industry-leading revenue growth for many years, drive greater differentiation and add value to clients, and establish leadership positions in our industries, geographies and service lines,” says R. Chandrasekaran.

“While we are happy with our continued growth in North America, it is important to note that our investments in both Europe and the Asia Pacific region are yielding good results,” he says. “Over the years, we have focused heavily on building front-end capability in Europe and strengthening local presence, which is driving strong growth in Europe, both in the UK and the Continent. In Asia Pacific we are seeing solid traction across the region, particularly in Financial Services, Retail and Manufacturing, and Life Sciences.”

He adds, “With our ongoing focus and investment in the area of new technologies, we are seeing growing client adoption of social, mobile, analytics, and cloud (SMAC) technologies. Over the last 18 months, Cognizant has built capabilities in each of the SMAC areas—both in terms of end-to-end services and also in terms of intellectual property and thought leadership. Our solutions in these areas are a key part of our endeavor to help our clients ‘run different’ and we have a solid pipeline of SMAC opportunities.”

Chandrasekaran informs that Cognizant is also making significant investments in the area of new delivery models. “A critical goal of new delivery models is to break the linearity between revenue growth and headcount growth, or, in other words, to drive non-linear revenue. We are doing this with solutions that address the changing dynamics in our clients’ industries.”

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