Medical Marketing & Media: Cadient, a Cognizant Company, Named a Top 100 Healthcare Marketing Agency of 2016

Cadient, a Cognizant company, has been named one of the Top 100 Healthcare Marketing Agencies of 2016 by Medical Marketing & Media (MM&M).

“Cadient continued to expand beyond its pure-digital heritage,” MM&M writes about Cadient’s 2015 performance. “It won full-service assignments for clients such as Cempra, as well as work from clients outside life sciences, such as insurance company AmeriHealth. Overall, the firm won 10 accounts and its revenue grew by more than 15%. Other highlights include a global digital AOR designation across all Abbott divisions and digital AOR assignments on several BMS brands. To serve the new Abbott business, Cadient opened offices in London and Madrid. The firm also entered into relationships with AbbVie Wellbeing and Celgene for digital work. Project work with existing client Cempra expanded to include an AOR assignment on a launch product, while AstraZeneca tapped Cadient as AOR for its iRep platform.”

“Our heritage is digital at the core, but we’ve evolved along the consulting continuum,” says Cadient’s Chief Information Officer, Will Reese. “We do pure innovative consulting, clinical innovation, digital innovation, and transformation and R&D. We serve as full AOR for emerging biotechs that prefer to work with one agency partner.”

“Patients expect the same type of experience they get from Amazon and other big consumer brands. They know it's easy to get an answer from those brands and hard to get one from healthcare ones, which often cost a lot of money,” adds Cadient’s Chief Operating Officer, Charlie Walker.

“Digital is much more than a channel in 2016,” Walker continues. “It is how you have to drive your business. We're channel-agnostic and allow customers to dictate channel section.”