The Times, Raconteur, UK: Cognizant Digital Engineering’s Head of Practice, Agile and DevOps Says Startups and Traditional Brands to Co-Exist

“Having insight from customer data will lead to a new equilibrium across different sectors,” says Rohit Garg. “Startups will not displace traditional brands; they will co-exist. Online shopping will continue to grow in popularity but, equally, we will see large retailers use consumer data to make smarter decisions on the location, size and stock of bricks-and-mortar stores.”  The Times, Raconteur writes:

“A business war between intrepid startups and determined commercial giants has entered a new phase as behemoths fight to win back customers.

When it comes to customer service, the last few years have been the age of the startup. The agile David has been running circles around the slow-moving Goliath of big business and swiping market share.

Innovative, nascent rebel firms have been setting consumer expectations high and large, incumbent empire-like corporations have been struggling to keep up, with their legacy technology and stuffy culture, whether it’s in consumer goods or financial services, accommodation or retail. But the war over customers is turning. Big enterprise is striking back.

The winner in all of this will be the customers of the future. They are hopefully now being served by a new beast of biblical proportions – nimble and agile giants of industry. There’s a thought.”

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