Pharmaceutical Executive, US: Cognizant’s VP, Life Sciences, Discusses the Impact of Digital Technology and Consumer Changes on Hiring within the Pharma Industry

“I don’t want to be ‘Amazon’d,’ the pharma company might say,” explains Srini Shankar, “but how do you efficiently build a supply chain, from sourcing to delivery to the pharmacy? The conversation has moved away from, ‘oh, you don’t have pharma experience’ to ‘we need that.’”

Clearly, understanding the future of pharma means using technology to parse through massive quantities of data for a variety of decisions. Data for understanding patient adherence, informing new drug candidates (or new uses for old ones), targeting physicians, evaluating outcomes and real-world evidence, lean manufacturing…the list is endless.

Srini notes that half of Cognizant’s clients now have a chief data officer. “The CDO has an understanding of data and where that data exists within the context of the industry,” he says.

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