Life Science Leader, US: Cognizant’s SVP and Global Markets Leader, Life Sciences, Says Harnessing Digital Drives the Best Patient Care

“It’s clear that the industry is shifting its focus to delivering care, not drugs,” writes Bhaskar Sambasivan. Excerpts:

“Why should individuals with no background in medical research need to become pioneers on the data frontier to get the right healthcare treatment?  To embrace the industry’s true value — beyond just producing pills — and how their organizations can better connect to consumers’ lives, life sciences leaders should:

- Focus on the data: In an age when powerful AI-driven systems can churn through medical journals, expert findings, and other cutting-edge data in seconds, it may soon be considered medical malpractice not to use AI technologies to get to the real facts underlying patients’ ailments.

- Accelerate the pace of ecosystem collaboration: To unlock the value of data, new interplays are needed among the life sciences ecosystem — researchers, scientists, regulators, payers, healthcare providers, and patients — to more effectively mine and apply meaning from the new data flows to optimize processes long overdue for a digital refresh.

- Elevate the role of technology to executive levels in the organization: Digital technologies can no longer take a backseat for life sciences organizations. It’s time for organizations to stop seeing IT as a cost center and as a strategy driver.

It’s now time to inject the work of life sciences with a personal motivation to harness data and digital approaches to driving the best care for patients."

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