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The Evening Standard, UK: Cognizant’s VP and Head of Marketing, Logistics, Energy and Utilities Provides Commentary on Car Sharing Startup

“There are still a few challenges that need to be overcome,” says Rohit Gupta. “Increased awareness and confidence in the model is an obvious one. Perhaps most importantly, the cultural concept of moving from personal ownership to shared ownership must be accepted.” Excerpts:

“With the prospect of driverless cars on the horizon, our relationship with car ownership is changing so much that a future where no one owns a car is starting to gain ground.

This is the future Hiyacar is betting on. A peer-to-peer (P2P) car sharing start-up, Hiyacar launched in 2016 by two friends, Graeme Risby and Rob Larmour.

The start-up has over 50,000 members across the UK who are lending their vehicles out to their neighbours, or hiring themselves and helping to put idle cars to good use.

It’s very simple to use. As a driver, you sign up to the Hiyacar platform via the app with a photo, your license information and go through a DVLA check code to confirm your UK license. Then find a car to hire, put in a request and boom, you’re ready to drive.

Rohit Gupta believes that Hiyacar has benefited from government policies like penalties to reduce pollution, as well as increasing car ownership costs, that earlier P2P ventures like WhipCar didn’t.”

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