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The CSuite, UK: Cognizant’s AVP, Center for the Future of Work, Discusses Tech Spending in Media and Entertainment

“Our advice to any M&E company struggling today, is to focus on how to achieve the best return on their digital investments in order to overcome the lackluster growth and profitability challenges of recent years.,” says Robert Brown. “To compete, they need to invest now in technologies such as artificial intelligence and blockchain.” Excerpts:

“According to a new study by Cognizant’s Center for the Future of Work, the Media & Entertainment (M&E) industry is gearing up to become matured in terms of digital transformation over the next five years. Still, despite being among the earliest adopters of advanced digital technologies, many M&E companies will arguably soon be facing the so-called second half of the chessboard conundrum: digitising products and services is not the endgame, it is just the beginning.

Beyond the front office, where consumers have been treated to digital products and services from M&E providers for the better part of two decades, the middle and back offices are the new digital frontier. More out-of-the-blue moves like Netflix’ will rock the operating models and organisational alignment of all players in the industry."

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