Intelligent CIO Europe: Cognizant’s AVP, Center for the Future of Work, Outlines Steps to Help Data Flourish after GDPR Compliance
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“The future now rests on how we treat and manage data,” writes Robert Brown. “The long view of the future of privacy is that corporate leaders, companies and countries that do this successfully – through ethics, responsible practices and yes, healthy regulation like GDPR – will participate in a new golden age of digital practice.”
“As GDPR comes into effect, the first phase of the Internet – the Wild West Days – come to an end and it is the perfect back drop to discuss the power of disruption, with ALL of its positive and negative consequences.
At the root of all this is of course the even braver new world of the future of our privacy – in Europe, China, America and elsewhere, the new machines of the digital age reign. There is no question that the age of algorithms, automation and AI has resulted in great leaps forward for humanity in terms of personal recommendations, customised experiences and lightning-fast convenience. All at the cost of sharing our personal information.
When it comes to bolstering privacy and trust in the Age of the Algorithm, here is how we begin the restoration. The following is a strategic list for all companies of six critical actions – three things to start doing and three things to stop doing – to help data privacy flourish in the digital age.
Start:
- Innovating new roles like the Chief Trust Officer at the executive level.
- Promoting public policy that rewards good privacy ethics.
- Ensuring privacy protection initiatives for metadata.
Stop:
- Taking things like ethics for granted.
- Thinking of GDPR as the enemy.
- Overreacting.”
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