Cognizant Receives ITSMA Marketing Excellence Award

Cognizant has received the prestigious ITSMA Marketing Excellence Diamond Award in the Driving Business with Thought Leadership category for its Blockchain for Financial Institutions thought leadership program.

Recognizing a void in blockchain thought leadership, Cognizant’s technology, domain and marketing leaders collaborated to bring clarity, innovative thinking and practical solutions to financial institutions’ exploration of blockchain technology. The campaign was designed to:

- Drive awareness and engagement around blockchain benefits

- Drive relationships and eminence with key clients, prospects and influencers

- Showcase how Cognizant creates real-world blockchain applications

- Engage financial institutions in conversations on using blockchain

- Generate qualified leads and drive engagement with existing and potential clients through a closed-loop activation program

ITSMA’s Marketing Excellence Awards (MEA) focus on comprehensive, strategic approaches to marketing, recognizing that business success requires marketers to move far beyond communications alone. The annual awards honor the pursuit of excellence in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results.

The panel of judges for the ITSMA Marketing Excellence Awards was comprised of an international group of marketing executives and experts and awards were presented on two levels: diamond and gold.

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